We can see exactly where our customers are coming from within our website to make sure that we're optimizing it correctly. It's not perfect but it does help us identify potential issues with our site and adjust as necessary. I would like to see some more customization options in terms of the dashboard design. You have to get used to how it looks but once you do it's amazing. If you're looking for something that will help track your visitors then this is a great tool to use. This helps us understand who is visiting our site and what they do when they are there.