I like that it's very simple, quick to use (I've been using for just about 6 months) - but also has some great advanced functionality if you need more complex integrations/operations than basic CRUDs can offer! It lacks support from our development team at times so we're stuck doing workarounds when needed which is not ideal nor fun :( Support could be better though they do have excellent customer service over chat. We are primarily solving two problems here 1- integration of multiple 3rd party platforms into one system 2- being able to easily automate processes without needing too much knowledge / technical ability required by other systems out there such as Zapier etc..