The best thing about this tool it that they have an excellent reporting system for all types of campaigns so we are able t see exactly what works in order for us as marketers or advertisers! I dislike how easy some users find their way around when using such tools but its just something which comes along wiht age right? If anyone has had experience working from home then these will understand my point - sometimes things dont go according planed (or maybe even planned at al).
In terms of advertising I think having accessible statistics helps me make better decisions regarding adverts both online & offline however if i were looking into doing more work like direct response marketing/telemarketing etc., quant cast could be useful again although not necessarily through telemarketer type services where one would use telesales numbers rather than contact details provided via quantitative research companies.