I like that people pattern is able to give you insight into what your users are saying about your product, and then translate it into personas. This allows you to focus on user needs instead of just creating features. I dislike that I have not found a way to export these personas in other formats. For example, I want to be able to use them in an interactive tool so they can be used for design or marketing purposes. It would be great if there was a way to do this. I am solving the problem of having too many products and not being able to prioritize which ones to build first.