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People Pattern Review

3

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Very good

Revainrating 4 out of 5  
Rating 
4.2
Marketing, Audience Intelligence

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Description of People Pattern

People Pattern provides audience insights to companies by using data science to turn public expression into actionable persona sets.

Reviews

Global ratings 3
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  • 4
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Type of review

Revainrating 4 out of 5

Excellent tool - Helped put together quick-fire survey

The amount of customization you can have with each person you import is unreal. They've got every aspect that I needed for the specific project I was working on. It takes time to get each person set up correctly, but if there's someone out there who knows how it works perfectly, they'd need to be an extraordinary genius, because it looks like a ton of work! If I could say one thing, it would be "Don't give up!". I'm almost done with my first year of working with People Pattern, and I know my…

Pros
  • I like the amount of customization you can do with the people you import
Cons
  • but overall great product!! Nothing at present as would like more features within the app such us being able use different platforms including slack/tele

Revainrating 4 out of 5

Helps me better understand my market by learning through listening

I like that people pattern is able to give you insight into what your users are saying about your product, and then translate it into personas. This allows you to focus on user needs instead of just creating features. I dislike that I have not found a way to export these personas in other formats. For example, I want to be able to use them in an interactive tool so they can be used for design or marketing purposes. It would be great if there was a way to do this. I am solving the problem of…

Revainrating 5 out of 5

Analytics and insights into social media platforms

The platform is very intuitive, easy-to-use for non techies who are looking at their user base/audience demographics in order to understand where they can improve or grow. I like that you get recommendations from other users as well; this helps give more insight about what works best with your own target market. Sometimes it's hard to find specific information of interest regarding audiences. This makes it difficult when trying to decide how much budget should be allocated towards targeting…

Pros
  • Easy access via browser ability track trends over time across multiple channels.
  • Ease &amp ease accessing audience data without any technical knowhow required! Just sign into an account using Facebook login credentials..you're ready go !(not sure why no one has mentioned yet)
  • Cost effective alternative option compared top competitors such Nielsen TV Ratings etc
Cons
  • Some cons