I like that SERPMaster is easy to use, you don't need to be a web developer to be able to use it. The fact that any mistakes have to be reviewed by a supervisor is a downside. Sometimes there are updates to the server that break things. The customer service is great and they are always willing to help. The benefit is that you don't have to spend time writing code. I am able to get data within a couple of hours. I like the way it works, the user interface is very good. The API request limit was too low, I would like to be able to request more data. It is a very good tool for data collection, I use it to extract data from websites. I would recommend it to anyone who needs a tool with a good user interface and a reliable API. I would like to automate a process that is currently done manually, I was able to do this using SERPMaster.