I like how easy it is to set up an account using their website - you just need some basic info (email address) but they send everything out via text which makes things very simple if that's all we're doing! It can be difficult for people who are new at this type of work as there aren't many good resources available online about being self-employed so having something in place where friends/family could refer them was great!! We started with 2 dogs & 1 cat before adding more pets over time until now its around 10 different species including birds + reptiles etc :).