Review on Under Armour HOVR Running Shoes by Věra Filipová

I would start with the fact that everybody sometimes need to buy quite common type of shoes which can be used for all kind of sports activities. On the other hand you can think about the shoes as more suitable alternative for walking and running eventually and not use them strictly for spor activities. You usually do not want only the shoes which are like every other on the market but you want something extraordinary, with nice colors and function which supports your natural walking or running style and even enhance it. It is quite hard to look somewhere else in the sportswear business other than within the brands such as Adidas and Nike which are quite dominant in the space. I was amazed that there is Under Armor brand which has based its business on the compression shirts which are really cool and functional but have also started to push in the sportswear shoes business. I have tried the first model and I have to say from the very first beginning that this is the best shoes I have ever had and really supports your walking style and looks so nice. The design is very own, full of colors and developed in every detail and I have never seen any same shoes as those one. The shoes have many different categories but I like every one of them. From the ordinary models which can be used for everyday routine to the high end models for trail running or running on hard surface and also for gym training. I have to admit that I am using the high end model, which is meant for running on hard surface, for day to day walking and it really force me to be agile and dynamic. Moreover as other models have it I have the smart chip implemented which is used alongside the dedicated mobile application (also watch application at least for Apple watch) and tracks your performance. I have to say that this solution is much more reliable and provides more information than just track your movements with your watch or phone alone.





This solution was inherited in many different types of shoes. I had unfortunately only heard a rumor that those smart chip will not be included in the new models and Under Armor will leave this innovative solutions. I think it is quite a pity. But the company is still pushing for innovation for example with the model which can be switched from sandals to standard shoes.



And there is more you can choose between special models which were developed in cooperation with most famous sportsmen - athletes, body builders etc. The last collection which I really like that was developed with Rock.