I like that it has all of my tools at once to find any information needed without having to go through several pages or tabs.
It's easy to use! There are only some minor features missing (like an option to export reports), but you can easily add them yourself if they're really important to your business needs. If there were more options available when exporting data from one page/tab into another - this would be very helpful. We have been using PredatCMS since we started our agency back in 2007; it was great then too! In 2016-2017, things got better because now everything can be done within 1 screen which makes searching much easier than before.