I'm obsessed with it. After a few years of using Gain, I stopped noticing it on my clothes. I folded fresh linen and felt nothing. It got to the point where I tripled the recommended dose just to feel something. and it didn't even work. It's the complete opposite! I use quite a bit and my whole house smells amazing when I start washing clothes and even for a few days afterwards. My laundry smells fresh for weeks! I use this in combination with their shampoo, conditioner, shower gel, body scrub and lotion and am very happy with all of their products. 10/10 recommend.
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