It helps us shorten our website urls so that it can be easily used with other websites like google search bar or social media sites etc without having problems of linking due character limit, which was major problem before using this tool! And yes its free too!! I don't think i dislike anything about myshortens service right now but if there are any then thats ok because as they say 'if you've got nothing nice enough dont complain'. Its simple process easy user friendly interface just upload link put short url click done! You're all set!!