The ease in accessing data that is otherwise difficult to access using other means (i.e., Google Search API). Also, it's very easy for non-technical users to use this tool without having any programming knowledge. I think that some UI enhancements can be made to make this platform more user friendly. It has been an incredible asset for our organization and we have not encountered anything so far that makes us feel uncomfortable about its usage. We've found it useful to locate customers who no longer pay their bills because they moved out or went bankrupt. This helps ensure that outstanding invoices get paid within 30 days after collection date.