It's easy to use, you can set up the parameters for your data and the results pop out in seconds. I have used this software for my own analytics projects and also consulting clients. We have been able to quickly understand our customers' needs by using centrifuge analytics to create custom dashboards. There are other options that do not require a login, but we found that centrifuge works best with an account. Sometimes it takes a bit of time to get the hang of how everything works, but once you figure it out, it becomes very quick and intuitive. One of the biggest problems we had was tracking analytics across multiple databases. With centrifuge, we were able to pull from any database and quickly analyze the information and then drill down into specific data points.