I love that this software is all in one place, allowing me to monitor my social media accounts from 1 dashboard! The ease of use makes it easy for new users as well as seasoned veterans alike to learn how quickly they can get up-to speed using their favorite platforms such as Facebook & Twitter. It's also great because you don't have multiple tools cluttering your desktop or phone screen at once - which takes some time away from actually working/communicating while online. This allows business owners (and myself) more efficient management over our profiles across different networks by keeping everything organized into just ONE tool. I like that it allows me to see my social media activity in one place, rather than having multiple accounts open across different platforms (Facebook/Twitter). It is easy for non-tech savvy people such as myself who also have busy schedules but want an organized way of seeing what's going up online at any given time! We are still working out some kinks - mostly just getting used how we can use this software effectively so far its been very helpful!!