I like that it's easy to set up, has great features for sending emails (including templates), integrates with Gmail as well as Outlook/Outlook365 etc., can be used from mobile devices too! It could also do more than just send email - but we're ok without this feature atm since our main focus isn't so much about communication via mailings or newsletters in general. We've been using MailScape over 7 years now & have never had any issues whatsoever during those times when there was some downtime of their service which caused us problems. The support team are very helpful if you need help solving an issue they'll try everything possible within reason before asking someone else who knows better what might work best instead. Sending out newsletter updates daily through multiple channels including social media platforms such as Facebook / Twitter along side traditional mailing lists helps keep people updated regularly while keeping them engaged throughout all these different ways.