My child (6 years old) saved up and bought it with his pocket money. I was surprised at how expensive it is for what it is. But I think branding is very important in this case. We didn't realize that choosing a color also means choosing a specific group of animals. My child LOVES cats and was disappointed that the set he chose didn't have cats! I'm a creative person so I just took some paint and drew the silhouettes of different animals on the back of each disc. He enjoyed choosing the animals he wanted. So we did our best! Good thing the backs were at least blank!
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