The map integration capabilities that it offers allows us as sales reps to visualize our client's area so we can easily make recommendations regarding service areas or even new business development opportunities.
I also like how easy this tool makes analyzing my current customer base versus potential prospects by region very quickly after signing up! Nothing at present but would love if there were some enhancements made such as adding additional fields (eg address) when creating accounts etc. We have been using GeoPointte since its launch last year primarily due from ease of use & cost effectiveness compared to other similar tools out there which require you pay monthly fees plus setup costs upfront.