
The best thing about hyllo is its ability to bring in new clients for you, so it's hard to dislike something! Not much at all. It would be nice if there were more customizable features within the application itself. If I could make more of my own filters, etc., it would help me out even further with this tool. As far as using this product goes, overall hyllo has been beneficial to our company. We are able to target ads towards potential customers who have shown an interest in what we offer without having to spend time manually doing research ourselves. I like that it's very accurate in predicting what people are going to do next within our site, or if they're likely to convert from one page/action to another. We can then use this data to improve user experience by offering them relevant content at appropriate times! This has really helped us with conversion rates for specific pages on our website (ie - 'About Us'). It helps to keep track of which webpages get most visits.

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