I like how easy it was for me as an individual user of this product to use! It's very simple to get started using all aspects that are available in their platform (CTA tracking/testing). The team at Simpylifiy has been extremely helpful throughout our entire project process from onboarding through implementation & support post-launch. They were always quick to respond when needed via email / phone call. There wasn't anything specifically about symplyify i disliked - but there weren't many things either so no complaints here :) We used them primarily because they offered us most everything within one package which made management easier than having multiple tools across different vendors.