The best part about statcounter is that it is very easy to use and has many options to customize your view as per your needs. It provides you with all the data that you would need to make a decision on which website to promote next or what changes to make in order to increase traffic. I have been able to see how many visitors my website gets each day and can also track my competitors traffic. I have found this really helpful in terms of being able to optimize my site and work out what works well for me. There are no downsides really. Just keep in mind that you might be billed for some of the features if you don't sign up for them in advance. If you're looking for a tool to help you determine how to improve your site, statcounter will do the trick. I am using statcounter to find out more information about my own website and.