The ease of use to create task lists, assign them out, set due dates, check tasks off etc. It's great for tracking projects with multiple team members and assigning work up front to ensure it gets done in time and on budget. I wish there were more options available when creating new forms or subforms so you could customize your list view however they want it (rather than having to jump into code). Great tool if you are looking to track project progress and keep everyone organized. We have been able to easily communicate status updates as well as manage our workflow better.