I like that it allows me to use my own voice as opposed to having someone else do all the talking in order to get things done! It's easy enough so people who have never used this type technology before can figure out how simple everything really was. There are some features you need training or expertise with but most anyone should be able to learn them fairly quickly if they want to take advantage of what these programs offer. We're using it primarily at work where we've been needing more help than just our employees could provide us when dealing directly with customers over phone calls/emails etc..