The fact that it is so easy to use and understand. It helps you track your data usage for each of your customers. At first I was apprehensive if all the privacy features would be worth it; however, I am happy to say that it has been a good decision. It helps me ensure that my website complies with different EU rules regarding privacy of customer data. It's not too expensive either. I like how flexible the system is when used along with other plugins such as our Wordpress plug-in. I wish we had integrated this with our wordpress plug-in. I have an ecommerce platform where I sell children's clothing, I use this software to enable consumers to access their personal information from anywhere in the world.