I really enjoy using bunch box to test out my email campaigns with different variations of content, images etc., that can also be used in other areas like websites or social media posts. It's very easy to use once you get familiarized! There are certain things about it that could improve but overall this is an excellent product if your looking into creating more personalized emails. If you want something simple & effective then go ahead and give them a try - they've got some great products at their disposal. We're able to create multiple versions of our e-mails and see which one performs best by comparing statistics such as open rate and click through rates. This helps us determine what works better than others so we know exactly where to focus future efforts.