The simplicity of sending an emoji to someone, they can respond with one too! It's like texting but better because it has graphics/emoji support. So much easier for people who are hard-of hearing or have difficulty typing messages!! I wish there was more options when you select which typeface (font) that is used in text messaging; otherwise this app would be perfect :) There isn't anything bad about using EmojiCom as long as you're not trying send someones picture instead of their message via email attachments, etc.. If anyone wants something simple & easy then try out emoticoncom first before deciding if its worth purchasing other apps just so u don't end up wasting money later down line haha :). Sending pictures from friends' phones by asking them what kind are cool things we should do together at certain events where everyone will know each others.