The concept is very simple, it's just like giving money to your child for college education but you get tax benefits as well! You don't have to worry about how much will be given or when they'll start using those funds. I've been trying this service for quite some time and haven't seen any problems so far. It's not something that people are aware of yet because there isn't enough marketing done by giftofcollpge. There should definitely be more advertising done in order to increase awareness. This could help them reach out to many students who want financial support through their parents.