I've been using 10 for many years. This is an amazing product that leaves my hair shiny and soft. It's NOT 10! I have received this product for several weeks. After I started using it my hair became dry, dull and unruly. I thought it was summer humidity. Yesterday I finally realized that it might be a fake. I have some left over from the It's a 10 that I bought at Target and used this morning. The hair immediately returned to its soft and shiny state. Buy 10 just not from this seller.
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