Because they are so good. They are comfortable and the perfect thickness (between the dress and the thick sock). They don't slide or roll. They are the perfect height, just above my Columbia Newton Ridge Boots. I've been wearing them every week for a year now so each pair has probably been worn and washed about 50 times and they're still holding up great. And somehow they never fall victim to the Vanishing Socks Syndrome. I still have all six pairs.
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