I love that it's so easy to get insights from my website analytics, even when I'm not using GA myself. You can see what content is most popular, how much traffic each page gets etc., which helps me with decisions about new site features or changes in existing ones. It's also nice being able to use one tool for both webanalytics and emailmarketing! There are some things we're currently working out. Sometimes there isn't enough detail shown in certain report types (e.g. search terms). We haven't been happy yet with their support; they've responded well but sometimes don't fix problems quickly. Using Pave has helped us better understand our visitors' needs and improve conversion rates.
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