I like that it's easy for me as an employee of my employer, or someone who is not working with them directly but still needs their service (as i do) - just log into parkpedia! It makes things so much easier when you're looking up directions/parking locations etc., especially if they are across town from where your office might be located; also helps save time since there isn't always traffic information available online at times during rush hours / workdays even though many people have access via smartphones nowadays anyway ;-).