I like how simple it was set up as soon as we got started using them. They have an excellent team who are always willing answer questions you may not think about at first - they really care what's best for their clients/customers long term success. The only downside so far has been finding out which channels will work well within our specific organization setting (we're reaching primarily churches across multiple states). We needed something easy to get going but also adaptable if things change or evolve down the road. For us this works perfectly since there aren't many additional add ins / services beyond those included already.