I like how easy it was for me as well my clients so that we could set up our campaign without having any technical knowledge of what they are doing! It's also very user friendly which made us feel more confident in using this software than other products out there at higher prices; however if you have no previous experience or skills then maybe not such great reviews from others who had problems getting started but once everything clicked into place - perfect customer support team too!! We love being able to be connected 24/7 through text messages (SMS) when needed instead going back & forth via phone calls only during normal business hours due to time difference differences etc..