The tool is easy to use, and the product team has done a great job at keeping the platform up-to-date and accurate. The tool is a great starting point to get a sense of what products consumers are using and how they use them. Some of the categories are better than others, and the team is looking into ways to make them better. It is helpful to get a sense of the products people are using, and where the demand is. The biggest thing I like about demand matrix is it's ability for me as an agency owner/manager who deals directly w customers every day - there isn't any confusion when dealing between our own team members vs their support staff (who we deal through). Our sales teams have been able use this tool since its inception so they understand how things work now! It can be difficult at times if you're not familiar but once used properly everyone understands what needs done next time around etc..