The best part is how easy it is to use. It is very intuitive and has a lot of useful features. I like the visual layout of the plans. I find that sometimes it is helpful to break down the plan into separate sections to understand it more. I also do not like that I cannot add my own ads into the plan. I wish I had the option to add my own ads and to be able to track the progress of the ads in the plan. Campaign Planner does a good job of organizing and tracking my ad campaigns. It is very easy to use and is intuitive. I have been able to use the tool to track my ad campaigns and to set up automatic bids for my ads.