My friend insisted we buy this shampoo. I'm a bargain hunter. I buy BOGO shampoo at grocery stores. I also get my hair cut at these barbers for $11.99. I use box die **sigh**. I will say this, no one has ever told me that my hair looks bad. je. I've used Redken and had my hair cut (cut, colored, organic) at "trending $180-$250 salons" and there has literally never been a difference in experience or quality. When he recommended this shampoo, we literally argued why people would have to spend so much money when the end result should be the same. All I can say is that my hair loves this shampoo. And I notice the difference. It's still a little pricey, but it's so good my hair is really soft. I added it to my subscription and saved and also got air conditioning. I definitely recommend it.
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