It's really easy just drag-and drop your Excel files in there and start analyzing! No learning curve needed here with this product. You don't need excel knowledge but you do get an intuitive visual interface which makes things easier than they could ever be if you were dealing with numbers directly in python/R etc., I guess my only suggestion would be maybe give more guidance when using macros - we had troubles figuring out exactly how many rows are being analyzed per file (for calculating average scores) so please add some instructions like "run row X times" to help users who may not know as much about programming languages as others. And yes its free!! Our analysts use bowties daily while generating reports regarding key metrics within our organization; They're solving critical problems and allowing themselves time back in order to focus solely on strategic goals. The ability to analyze multiple different KPIs without having to rework each report over and over again has been extremely valuable because now we always make The most useful feature is the ability to create different views for each user. I like that you can customize the look and feel of your dashboard. It's very easy to use. Sometimes I wish there was an option to include more fields in the reports but this is minor. I would highly recommend using this software! It has allowed me to easily create different types of dashboards and give our users different looks without having to go through a lot of trouble.