The way how it's easy to use, very user friendly! It has all features that we need for our website without any additional modules or software needed (like WordPress).
I also like its SEO capabilities which are really helpful when you're optimizing your site with Google Analytics integration as well using their own analytics tool called "Contato". Nothing in particular - just an overall satisfied experience of having used this CMS platform so far :) We've been building several websites since 2014 but didn't have time back then until now while creating new projects recently because there was no suitable solution available at affordable price range yet compared what other platforms offered us previously such Wordpress etc.,.