I like that I can easily track all my contacts with one system instead having multiple accounts or apps scattered about. There are options available if they don't support what your looking for but it's not too much trouble to find an alternative solution elsewhere. It doesn't really do anything different then some others out there so we weren't able to recommend this product over any competitors. We were just trying something new at work while working remotely as well which was nice since our normal team meetings had been suspended due to COVID restrictions.