I like that it's easy to use and has many features. It can be used in a variety of different ways depending on how you want to utilize it. You need training as there are some things that aren't intuitive at first but after using it a while everything becomes easier. If you're looking into this tool make sure you have enough resources available before starting out because it takes time to learn all aspects and functions of the software. The benefits are being able to see what our customers or clients would prefer without having to ask them directly. This helps us keep track of customer preferences so we can cater better towards their needs next time around!