The biggest benefit of using this tool is that it allows an organization to reach out directly with their customers, allowing me as much personal control over my marketing campaigns/campaigns in general! This isn't always true but if you are looking at more traditional methods such things like facebook ads or google adwords then I believe these programs offer better results than sloyality when compared by metrics alone (how many actions). As far reaching into our database goes we have seen very little value from them so not sure how they would compare against other services? We use SLOALTY because its one place where most people go before deciding what product(or service) to purchase which helps bring some traffic back towards us once someone has made up there mind to buy something else after visiting another website first.
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