KOODER failed to impress me as a customer because it didn't do enough to set itself apart from other companies in the sports and fitness business. KOODER failed to set itself apart from competitors in the market despite boasting about offering high-quality products and exceptional customer service. Nothing about KOODER's selection of sports and outdoor gear, exercise equipment, and fitness accessories stood out to me as especially novel or different from what is on the market from competing brands. In addition, I was underwhelmed by KOODER's goods because of their merely adequate quality. In addition, despite KOODER's boasts of industry-leading customer support, I found that my interactions with the company's support staff were not any different from my experiences with competitors. I spent a long time on hold and going through automated menus before getting through to a person who was only marginally helpful in getting my problem fixed. In sum, KOODER does not differentiate itself sufficiently from its rivals in the sports and exercise market. They have good goods and service, but they don't stand out from the competition because of their creativity and originality. I would suggest looking elsewhere if you want to work with a company that is genuinely unique in its field.