The ability of creating multiple campaigns for different audiences, which helps in targeting specific groups within your audience base.The interface can be confusing at times but once you get used it works great! I would recommend this product if you are looking into marketing through social media or advertising platforms as well as emailing lists. It's very easy to use and has helped us greatly by allowing our team members (who have limited tech skills) to create their own ads without needing any technical assistance from myself or my colleagues who know more about coding than they do. We've been able to reach out to new clients we never thought were possible before now that there was no barrier between them & ourselves thanks to Genies ease of access via Facebook Ads Manager platform.