I love that this product allows you so many different ways of targeting your audience via social media, email or even in store! It can be quite confusing at first but once we've learned how it works all our teams are happy using Genie for their campaigns daily! The only thing i dislike about genie is they have recently had some problems within there data base which makes me concerned as its a core part of marketing strategy. We use Genie across multiple brands including Aldi, Lidl, Sainsburysβ¦