I like that it is easy enough so anyone can use this software without having any prior experience with social media or advertising campaigns in general! It's very simple but effective at what you need from an ad management platform - tracking results/ROI of your ads & managing budgets effectively (even if its just one).
No complaints here really other than perhaps trying out some different features before making final decision about using them? Overall great product which does exactly what you want when used correctly. We are able track all aspects related to campaign performance including ROIs etc.