I like that they are very transparent with their process, so you know exactly what to expect when it comes time for your money to be wired into an IRA or Roth account! Also, there's no paperwork involved in setting up a new client - just send them all of your banking information (or have someone else do this) and boom! You're ready to go. There isn't much dislike about my experience at honest dollar right now but maybe more features could come out soon? We've been using honesty as our roth custodian since we started putting away 401k contributions years ago and everything has always gone smoothly from thereon forward!