The amount of information you can get out of this tool! It's so easy to use; it will give you plenty of insights into how people search online about what products are like yours. You'll learn which keywords people type most often while searching for solutions related to your business. This allows you to focus more effectively on those terms when advertising with Google Adwords. I've found several great tools using lead sifts but none as effective as this one. We're able to see where our competitors rank without having access to their actual rankings themselves.