The best thing is that it not only tracks visitors but also provides analytics to use in future campaigns. It's very easy to set up, which makes it perfect for small businesses who have limited resources available. I dislike how sometimes you can't see what your visitor has been doing until they leave. Sometimes this causes confusion, especially when using multiple devices or browsers. Make sure you know all of the features before deciding if its right for you. We are able to track our customers and their behavior patterns with ease. This allows us to make changes where needed so that we can better serve them as well as improve overall customer satisfaction.