I love how easy it was for me to learn this software! There are so many features which allow you do be able to customize your database however way makes sense best fit what we need at our organization.
It's very user friendly as well - no training needed with any of my team members who use or will ever touch an account manager feature. The only thing i dislike about list master crm would have been if they had more options when creating custom fields/columns (or even just adding them). We've used other databases before but none were quite like LMCRM-it really does help us keep track of all of those things plus create new ones where necessary.