It's an amazing tool that you can use with your customers in real time, allowing them feel like they are at home! You know where their friends live so it makes sense if someone is looking around all over town when asking questions about one of our services we will be able solve quickly what type or service was being requested before sending out agents!! We don't have much issues using this app per se however there could also maybe some other apps which allows more people access too but I think its really worth giving as many benefits from having such powerful analytics software available through social media.
The fact most businesses would want something similar because everyone needs analysis these days, especially since everything online has become accessible by anyone who wants/needs anything related via technology nowadays. !