As a writer, I feel obligated to comment on how terrible it was dealing with Afflano's online shop. The online shop was not up to par, despite the company's excellent selection of beauty and hygiene items. I was looking for some high-quality skincare items and happened upon their website. The site's polished aesthetic and plentiful available options made a good first impression. The more I explored the site, though, the more I recognized that something was off. The site's layout was one of my main complaints. It was disorganized and hard to navigate due to its many different sections. It took me eons to track down what I needed, and even then, the product descriptions were inadequate. Furthermore, I found their customer support to be woefully inadequate. I emailed them with a product-related inquiry and didn't hear back for days; when I did, it was with a boilerplate answer that ignored my specific issues. Furthermore, I thought their costs were ridiculous. I get that you get what you pay for, but I found their prices to be completely unreasonable, particularly in light of the poor quality of their website. Ultimately, I felt irritated, let down, and swindled. Despite the quality of their products, Afflano risks losing customers and falling behind in the beauty business unless they make significant changes to their website. As a writer, I simply cannot endorse their web shop.